About the Client - Dolphy (B2B - HOSPITALITY)
The client sells many B2B products like hand dryers, air curtains, soap dispensers, sanitizers, paper dispensers, queue managers, etc.
They sell these products across India and get leads from Google Ads.
❗ The Main Problems Before I Joined
They were getting very costly leads
Some campaigns were giving almost no conversions
They had no proper structure in their Google Ads account
Budget was being spent, but results were not stable
What I Did :
I cleaned the entire account and rebuilt everything step by step:
✔ 1. Created proper campaign & ad group structure – Every product got its own ad group so the ads became more relevant.
✔ 2. Fixed keywords – Removed waste keywords → Added high-intent keywords that bring buyers.
✔ 3. Improved ads – Wrote simple ads that clearly explained what the product is and why it is good.
✔ 4. Optimized bidding – Moved them to Maximize Conversions / Target CPA to control cost.
✔ 5. Reduced wasted spend – Stopped poor-performing areas, devices & timings.
All-Time Performance - MANAGE FROM 2023
Clicks: 1.67 Million
Total Conversions: 90,800
Average Cost per Conversion: ₹281
Total Spend: ₹25.5 Million
- ⭐ Hand Dryer – Campaign
- Cost: ₹2,023,708
- Conversions: 5,475
- CPA: ₹369
- Phone Calls: 94
- ⭐ Hotel Amenities – Performance Max
- Cost: ₹177,108
- Conversions: 27,439
- CPA: ₹6.45
- ⭐ Soap Dispenser – Campaign
- Cost: ₹129,673
- Conversions: 386
- CPA: ₹335
- ⭐ PVC Strip Curtain – Campaign
- Cost: ₹134,064
- Conversions: 370
- CPA: ₹361
📈 Last 3 Months Snapshot
- Strong CTR across campaigns
- Stable CPCs
- Healthy conversion volume
- Better quality leads
- Lower CPA than before
This shows the account is still strong even after years.
📅 Last 1 Month Performance
This gives a very clear picture of current performance:
- More conversions
- Lower CPA
- Ads generate real buyers
- Improved call leads and form leads
🏆 Final Outcome (2024 – 2025)
Here’s the final summary:
🔥 What I Achieved
- Brought 90,800+ leads
- Managed ₹25.5M+ ad spend
- Kept the overall CPA at only ₹281
- Improved account structure from zero to professional level
- Delivered consistent and stable monthly leads
- Reduced wasted spend
- Increased ROI
- Improved lead quality