GPR Scaning Business - USA (Lead Gen - Track only Lead Forms) - PSL
Industry: GPR Scanning (Concrete & X-ray Scanning Services)
Goal: Generate high-quality leads & Lower down CPA
Target: B2B audience across major U.S. cities.
MetricResult
CTR – 6.6% overall
Avg. CPC – US$22.68
Conversion Rate – 11.41%
Conversions – 92.96
CPA – US$198.83
Total Spend – US$18,482.64
The Challenge (Before Working Together)
The client was struggling with low-quality and costly leads.
They had tested small campaigns before, but the results were unstable, and the cost per lead was too high.
The goal was to build a stable lead generation system with better targeting and lower cost per conversion.
My Strategy
Simple, bullet-style — easy to read and visually appealing.
✅ Reorganized ad groups based on service type (GPR, Concrete Scanning, Core, X-ray).
✅ Researched and targeted high-intent keywords only.
✅ Created fresh ad copies that focused on accuracy, speed, and expertise.
✅ Used strong ad extensions: call, location, and structured snippets.
✅ Focused on cities with best-performing cost metrics to maximize ROI.