Scaling a Local Movers & Packers Brand from ₹3K to ₹35K/Day in Ad Spend - SMG
Client Overview
Industry: Movers & Packers + Storage Solutions
Goal: Generate high-quality leads through Google Ads and scale profitably.
Target: Local and nearby city audiences searching for relocation, shifting, and storage services.
The Challenge (Before Working Together)
- The client was struggling to get consistent leads from their ads.
- They had tried running small campaigns before, but the results were unstable and expensive.
- The goal was to set up a strong lead generation system that could scale smoothly.
My Strategy: Use simple bullet points with small visuals/icons beside each.
- Started with ₹3,000/day — focused on data and testing.
- Created multiple ad groups& Campaigns targeting “Packers and Movers”, “Storage services”..
- Designed new ad copies focusing on trust, quick service, and safety.
- Used call extensions.
- Gradually scaled campaigns based on performance data. and crete diffrent campaigns for diffrent cities.
RESULT (1 MONTH DATA) Oct
- CTR – 7.69%
- CPC – ₹35
- Conversions – 1898 (1 MONTH)
- CPA – ₹470 (TRACK LEAD FORM)
Consistent lead cost over 14.6M spent
Improved quality & conversion rate
Daily scaling from ₹3K → ₹35K
Stable performance
Scalable setup
Long-term success
Quick Stats Summary
• Ad Spend Scaled: ₹3K → ₹35K/day
• Total Spend: ₹14.6M
• Total Leads: 30,600
• Avg. CPA: ₹478
• CTR: 7.69%
• Conversions in 1 Month: 1,898