About the Business - D ADM
This client runs an educational institute.
Their goal was simple: get more student inquiries at a good cost.
Campaign: DiceAdmission Search Campaign
- Total Spend: ₹3,33,874
- Clicks: 17,607
- CTR: 4.09%
- Conversions: 1,394 leads
- Conversion Rate: 7.92%
- Average CPC: ₹18.96
- Cost per Lead: ₹239.51
The Problems Before I Started
- They were not getting steady leads
- Their ads were not reaching the right students
- Cost per lead was going up
- They needed a clean, focused Search campaign
🚀 What I Did
To make the campaign strong and stable, I followed a simple but effective plan:
✔ 1. Used only high-intent keywords – Targeted students who were actively searching for admission help.
✔ 2. Built a clean Search structure – One clear campaign → tight ad groups → strong ad copies.
✔ 3. Added simple & clear ad messaging – So every student quickly understood what the institute offers.
✔ 4. Shifted to “Maximize Conversions” – To get more leads without wasting money.
✔ 5. Improved landing page flow – Made sure students could easily fill the form.
🏆 Final Outcome
🔥 What I Achieved
- Strong flow of quality student leads
- Cost per lead dropped to ₹239.51
- Ads delivered 1,394 student inquiries
- High conversion rate of 7.92%
- Good CTR showing strong keyword-ad match
- Stable performance month after month