Things I’ve Worked On
This page isn’t a highlight reel.
It’s a collection of real work, real problems, and real thinking behind the outcomes.
Some projects were about scale.
Some were about fixing what wasn’t working.
Some were about learning fast, failing quietly, and improving smarter.
Across roles and teams, my focus has stayed the same:
build clarity, use data honestly, and make marketing decisions that actually move things.
A Small Note
Some work here is anonymized.
Some numbers are intentionally left out.
Not because they don’t exist —
but because good marketing is more than metrics.
If you’re curious about how I think, this page should give you a clear sense.
If you’re curious about working together —
we’ll have plenty to talk about.
More Work & References!
Not Everything Lives on This Page
Some of my work is visual.
Some is messy.
Some lives where it was actually built — in decks, docs, and working files.
To keep this site clean, I’ve placed extended work, explorations, and supporting material in shared spaces.