Tally Software Seller – UAE
Daily Budget - AED 350
Industry: Accounting Software (Tally ERP)
Goal: Get more people to buy or inquire about Tally software in the UAE.
Target: Business owners, accountants, and SMEs looking for Tally ERP solutions.
The Challenge (Before Working Together)
The client was spending money on ads but wasn’t getting enough good-quality leads.
ROI was poor, and the cost per conversion was too high.
My job was to fix the ad performance, get better leads, and lower the cost per lead.
Lowered Cost/Conversion by 40%
Improved CTR from ~8% → 11.97%
Generated 1,290+ quality leads
Improved Conversion Rate 5% to 10%
My Strategy
✅ Found and removed weak keywords that wasted money.
✅ Focused on high-intent keywords like “Buy Tally ERP UAE” and “Tally Software Price.”
✅ Wrote better ads that matched exactly what users were searching for.
✅ Used ad extensions like call, sitelink, and location to increase clicks.
✅ Optimized daily — paused poor-performing ads, and doubled down on the best ones.